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Magic realism of cricket come alive at Eden Gardens


9th November 2017
Cricket Association of Bengal has donated 3500 sft surface around Gate No 1 & Gate No 2 of Eden Gardens for a Wall Art to portray the magic realism of world cricket.
Donate-A-Wall is a wall art campaign that adds colour and vitality through art to India’s daily life. Asian Paints Ltd appeals for voluntary donation of walls from organizations /individuals. Some exemplary wall art projects have come up across Delhi, Hyderabad and Bengaluru, including a very recent landmark work at Church Gate station in Mumbai.
The creative ideation and artwork of this particular wall art at Eden Gardens has been done by Creocraft, a Kolkata based brand engagement agency. The philosophy here is to portray the magic realism of Cricket that Eden Gardens offers, a stadium where billion dreams take flight. The whole imagery is seen through the eyes of the youngsters.
“The philosophy here is that one doesn’t need to travel the world to catch glimpses of cricketing marvels; the cricketing world travels down to their own Eden Gardens. Those cricketing actions from around the world come alive on the walls of Eden Gardens just like it does on the pitch here,” said Mr Sourav Ganguly, President, the CAB.
The visual art has been created by Sayan Mukherjee, while the artistic painting team is led by Debabrata Saha.
This is a wonderful expression of the game through art. It not only adds vibrancy to the iconic Eden Gardens, but also adds a dash of colour to the thoughts making the sport so much more cinematic.
“Donate-A-Wall campaign has always lent walls and homes a colorful story. Painting the walls of Cricket Association Board gave us a true opportunity to portray the magic realism of cricket that Eden Gardens offers to people,” said Mr Amit Syngle, COO, Asian Paints Ltd.
A total volume of 230 ltr of paints has been used to portray this wall and a dedicated team of 30 artists & painters are working day & night to complete it in 12 days.


CAB MEDIA DESK
Arindam Basu